The Sterling W. Schallert World War II Propaganda Scrapbook
Wisconsin Veterans Museum Research Center
30 W. Mifflin St.
Madison, WI 53703
(608) 267-1799
veterans.museum@dva.state.wi.us
Sterling Schallert, a Watertown, Wisconsin native, served as a supply officer on LST 465 during World War II, seeing action at New Britain, the Admiralty Islands, and Leyte. LSTs (Landing Ships- Tank) transported large vehicles, as well as troops, from island to island, including some Australian soldiers. It was probably from them that he acquired the colorful and fascinating propaganda that he put in today’s featured scrapbook.
Many associate propaganda with vilifying and dehumanizing the enemy on the home front and demoralizing the enemy on the front lines by convincing them that they cannot win and will only survive through surrender.
The leaflets in Schallert’s scrapbook, however, show a different angle. The Japanese military recognized that Australian troops were out fighting while American troops were arriving in Australia to organize before joining in the fighting. This line of propaganda is aimed at the Australian soldiers and, rather than tell them that they should surrender or be killed, it takes a little more personal approach.
The leaflets warn the Aussies that while they are out fighting the Japanese, American troops are in their homes chasing their wives and sweethearts.
There are also undertones of the American government using Australian troops to soften the Japanese to minimize American casualties. Seeking to sow dissent among allies rather than demoralize the entire opposition, this propaganda is incredibly interesting. In addition to that, the vivid colors and artistry make these exceptional.
Citation: Sterling W. Schallert. Papers and photographs, 1898-2001. WVM Mss 104.
Images and Information Courtesy of Russ Horton, Reference Archivist at the Wisconsin Veterans Museum.
Entry Compiled by Meredith Lowe.
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